The Best-of-Generation Database Model:
The GenIQ Model
Bruce Ratner, Ph.D.
The GenIQ Model© is a recent addition in the data analysis arsenal of techniques for building database models. The GenIQ Model is the new “best-of-generation” of the original genetic programming (GP) model – solving the decile analysis optimization problem – for maximizing expected response and profit from solicitations. I discuss the improvements in the GenIQ Model based on the intellectual property used in the original model as presented in my latest book Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data, chapters Finding the Best Variables For Direct Marketing Models and Genetic Modelling In Direct Marketing.
For a free-n-easy discussion of The GenIQ Model click here.
For a recherche examination of the GenIQ Model's Predictive Power click here, and click here.
For an eye-opening preview of the 9-step modeling process of GenIQ, click here. For FAQs about GenIQ, click here.
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