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DM STAT-1 DIGEST  VIII - Market Segmentation

1. CHAID for Uncovering Relationships: A Data Mining Tool

2. Market Segment Classification Modelling with Logistic Regression, and CHAID

3. Latent Class Analysis and Modeling: A Pharmaceutical Case Study

4. CRM Segmentation for Targeted Marketing
5. Response-Approval Model: An Effective Approach for Implemenation

6. Customer-Value Based Segmentation: An Overview

7. A New Data Mining Method for Identifying Extreme Response Segments

For more information about this article, call Bruce Ratner at 516.791.3544,
1 800 DM STAT-1, or e-mail at