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A 9-Step Computer Program for Analysts Who Want to Better Their Modeling
Bruce Ratner, Ph.D.

The recent growth of predictive analytics is a direct consequence of diverse industries’ insatiable need for software to automate statistical modeling and analysis. The target audiences of this need are: 1) The business analyst, who works through the demands of “soft” statistical analysis of the day-to-day problems to provide “guideline” answers to management. 2) The database marketing analyst, who needs quick answers to tough problems. Heeding the need of its target marketplace, the developers of the primo predictive analytics tool – the GenIQ Model© Software – have produced a 9-step computer program for analysts who want to better their modeling. Now, the analysts in need of serious statistical modeling and analysis are empowered with perhaps the easiest and most power of predictive analytics. For the business analyst, she can apply GenIQ in automatic mode (default settings) to obtain utile answers to her daily problems. And, for the database marketing analyst, she can utilize GenIQ in semi-automatic mode by adjusting the default settings with “smart” rules to acquire excellent solutions to the tough problems. For an eye-opening preview of the 9-step modeling process of GenIQ, click here. For FAQs about GenIQ, click here.

For more information about this article, call Bruce Ratner at 516.791.3544,
1 800 DM STAT-1, or e-mail at